Do you know how to create a great advert? It’s far less complicated than you think. This post will explain how to find the right message for your advert.
I believe when people want to create a great advert, that there can be this tendency to overthink it, and really over emphasise what they think the message “should” be, rather than what feels authentic.
I am in an online business that helps people to achieve their goals. However, it is much much more than that and it can offer lifestyle options and freedom choices that can be difficult to convey to people without it sounding like a scam.
When I first started in this business, I too was giving the same message as everyone else “It’s the laptop lifestyle” – which indeed it can be – but that’s not what the business meant to me. It was then I realised that I needed to reflect inwards to find the right messages.
To Create a Great Advert
Step 1 – Idea’s for Great Copy
Firstly answer these questions:
- What does your product or service mean to you?
- What feelings does it evoke?
- How does it improve your life?
Step 2 – Refine Your Ideas
Once you have the answers to the questions above I recommend you do the following;
Go to the leaders in your field – the ones you like and whose messages resonate well with you. Do they have a message that works well with what you feel.
For my business I look to the leaders in personal growth, and I pick my favourite one or two, I go to their facebook pages and if they have a great message that resonates deeply with me, I may use that quote directly (obviously giving credit) or I may put my own spin on it.
There is no need to reinvent the wheel, just put your own spin on it.
Using these 2 components, you should be able to come up with the text to create a great advert.
Step 3 – A Great Graphic
The third component to create a great advert is the picture you use. This needs to be eye catching and preferably something that will invoke curiosity.
This is exactly the method I use to find the perfect graphic:
Go to Pixabay.com. This is a site that provides really great royalty-free graphics (it saves you worrying over copyright infringement).
Simply scroll through the images until you find some that really catch your eye.
Pick out an image that you can frame with a headline that you can loosely link in with your advert. To be honest the more abstract the pic, the more likely it is that it will make the person stop and wonder what you have to say.
I use these exact methods to create a great advert – that is always authentic to me and resonates with others.