Are you an entrepreneur and also a busy parent? Yes? – Me too. My children are both very young and neither are at school. The other day I was asked what my methods of time management are…..
I replied – I kinda fly by the seat of my pants. Then I thought – that’s not strictly true. But with the unpredictability of having children, I don’t use time management.
Instead, I work smart.
I do have to do lists of things that need to get done around my business, and I fit those in when I can.
However, I do now have one essential part of my business that I do once a week. This one thing provides me with all the content I need for a week.
What is that thing?
It’s live broadcasting!
You see my single live broadcast usually provides me with enough material for:
- 3 blog posts / emails.
- It gives me a video to add to YouTube (which can be edited into smaller videos if necessary).
- It gives me quotes to use.
- Training materials for my team.
- The audio can be used for MP3 or podcasts.
- If there is lots of value in it – it could be re-purposed as an opt in to generate leads.
The broadcast itself creates a huge interest in me, massive engagement – and is by far the best marketing tool out there!
All the repurposing – is a bonus! And it can all be outsourced very cheaply using sites like E-lance.com or Fiverr.com
But do you see how powerful it is? Not only is it creating huge momentum in my business – it’s creating lots of repurposed material for my business.
Time management? No thanks – I’d rather do live broadcasts and work smart 🙂
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